How to Triple Your Conversion Rate
(by Using Beautiful Landing Pages)

List 3 Attention-Grabbing Things that Set Your Product Apart:

Describe the most important thing that your product does for your customers.
Mention a benefit that only you offer and that your visitor can't get from a competitor.
These points won't convince someone to buy right away, but you'll get your visitor's full attention.

Now that You've Got their Attention, it's Time to Talk About the Problem...

The most important point here is that you can relate to the problem that your visitor is trying to solve.

With that in mind, use this text section to describe the problem your ideal customer has. Some frustration that might arise from using a competing product, for example.

The most important point here is that you can relate to the problem that your visitor is trying to solve.

“Use a quote like this to add some visual variety to the text section - and to make an important point. The way the text is highlighted means it will get more attention than the regular paragraphs.”

How much time you want to spend on the pain points your visitor experiences depends on the product you're selling. For this template, we're going to transition from problems to solutions after just a short text section.

By choosing us you'll get the following benefits:

First Benefit Title

Describe the 3 most important things your product offers, in this section. Don't be afraid to repeat some or all of the points from the first section.

Second Benefit Title

This section uses a combination of images (icons), subheadings and short text descriptions to communicate 3 benefits in a way that's easy to consume.

Third Benefit Title

When describing these 3 benefits, always keep a solution focus. Your visitors are interested in the end result they can get more than in features and technicalities.

"A testimonial like this can really boost sales..."

"Adding testimonials for social proof is usually a good way to increase conversions. This is still early on in the page, so we're just adding one short (but powerful) testimonial before moving on to some more sales material."

- John Doe (Software Architect)

With that in mind, use this text section to describe the problem your ideal customer has. Some frustration that might arise from using a competing product, for example.

The most important point here is that you can relate to the problem that your visitor is trying to solve.

This Text Section is an Element You Can Repeat Several Times on Your Sales Page

"Another example of a quote used to highlight some text."

Use this section to briefly describe a real example of how your product can lead to a specific result. Think of it as a mini case study, that adds an element of proof to the claims you make when talking about the features and benefits of your product.

The text section consists of a subheading, some paragraphs of text and occasional text highlights. You can repeat these same elements multiple times, whenever you need a few paragraphs to explain a specific feature or go into more details about some aspect of your offer.

What Our Product Does for You:

Use these Sections for Your Product's Features

"Large images add a tangible component to your product description."

Each one of these sections consists of a subheading, some text, a large image and a button. These sections turn dull features into eye-catching highlights and they're especially good for showing off screenshots from your product in action.