How to Add Emoji to Your Email Subject Lines

Before We Get to the Data and Results, Here’s What You Need to Know...

How Are Emoji Displayed in Different Email Clients?

What Metrics are We Measuring?

What Metrics are We Measuring?

Open Rate

Click-Through Rate (CTR)

Unsubscribe Rate

Spam score

The Emoji Experiment Results!

So What’s the Big Takeaway? Do Emoji Matter in Email Subject Lines?

So What DOES Improve Email Engagement?