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Should You Add Emoji to Your Email Subject Lines?
Table Of Contents
1
How to Add Emoji to Your Email Subject Lines
2
Before We Get to the Data and Results, Here’s What You Need to Know...
2.1
How Are Emoji Displayed in Different Email Clients?
3
What Metrics are We Measuring?
3.1
Open Rate
3.2
Click-Through Rate (CTR)
3.3
Unsubscribe Rate
3.4
Spam score
4
So What’s the Big Takeaway? Do Emoji Matter in Email Subject Lines?
5
So What DOES Improve Email Engagement?
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How to Add Emoji to Your Email Subject Lines
Before We Get to the Data and Results, Here’s What You Need to Know...
How Are Emoji Displayed in Different Email Clients?
What Metrics are We Measuring?
What Metrics are We Measuring?
Open Rate
Click-Through Rate (CTR)
Unsubscribe Rate
Spam score
The Emoji Experiment Results!
So What’s the Big Takeaway? Do Emoji Matter in Email Subject Lines?
So What DOES Improve Email Engagement?