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This subheading should target a pain point that your online course can solve
The format for this section is known as PAS: Pain, Agitation, Solution. Start by identifying your customer’s pain. Show them that you understand their problem.
Don’t rush to introduce your course, but instead be really specific when you describe exactly how it feels to have this problem. You want your reader to start nodding and thinking “Yes, that’s exactly my problem!
Once you’ve really made the pain clear, it’s time to agitate it. Indulge in how this problem gets worse. Why is it frustrating? Why does it feel so awful? What is it that makes the problem so problematic?
After a few short paragraphs, you should have your readers 100% focused on the issue and how bad it is.
If you are writing a long-form sales page, this is the section that would grow the most. You could expand this into a blog post format, with a content pattern that explores the customer’s pain even further. Add images, icons, subheadings, quotes and more.
If you’ve written this section well, your visitors should be wanting a solution by the end of it. They’ll be hoping that you’re about to turn things around and relieve their pain for them.
And you are…
The Most Enticing Benefit-Driven Headline You Can Write Goes Here
Learn to be able to achieve this incredible goal… even if you have this [major objection]!
Course Enrollments close on July 25th 2020
109
Days
06
Hours
22
Minutes
06
Seconds
About The Course Teacher,
(Name Here)
Write this section in third-person, meaning you should not use the words ‘I’ or ‘We’ or ‘Me’. Instead, talk about the author objectively using 'he' or 'she' even if you are the author! It’s time to show off your achievements and prove why you are the right person to be writing this topic.
But just after you’ve talked yourself up, make sure you end on a friendly note. You don’t want to sound intimidating, you want to sound knowledgeable and friendly.
About The Course Teacher, Author Name
Write this section in third-person, meaning you should not use the words ‘I’ or ‘We’ or ‘Me’. Instead, talk about the author objectively using 'he' or 'she' even if you are the author! It’s time to show off your achievements and prove why you are the right person to be writing this topic.
But just after you’ve talked yourself up, make sure you end on a friendly note. You don’t want to sound intimidating, you want to sound knowledgeable and friendly.
Meet (Author Name)
Write this section in third-person, meaning you should not use the words ‘I’ or ‘We’ or ‘Me’. Instead, talk about the author objectively using 'he' or 'she' even if you are the author! It’s time to show off your achievements and prove why you are the right person to be writing this topic.
But just after you’ve talked yourself up, make sure you end on a friendly note. You don’t want to sound intimidating, you want to sound knowledgeable and friendly.
Introduce Your Online Course Title
Here you want to write a short paragraph that quickly explains exactly what your online course is and how it’s the perfect solution to the problems you’ve been talking about in the previous section. Keep it short, but provide the essential information they need to be able to make sense of what’s coming. For example, make sure they know that it is an online course designed to teach them how to achieve their goal
About The Course Teacher,
(Name Here)
Write this section in third-person, meaning you should not use the words ‘I’ or ‘We’ or ‘Me’. Instead, talk about the author objectively using 'he' or 'she' even if you are the author! It’s time to show off your achievements and prove why you are the right person to be writing this topic.
But just after you’ve talked yourself up, make sure you end on a friendly note. You don’t want to sound intimidating, you want to sound knowledgeable and friendly.
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Pricing Plan
$
247
regular
One sentence summary of what they get
$
347
Advanced
One sentence summary of what they get
$
447
Premium
One sentence summary of what they get
Subheading About Why Your Course Is Valuable
Monthly
$
247
One sentence summary of what they get
Yearly
$
247
One sentence summary of what they get
Subheading About Why Your Course Is Valuable
This section is all about price anchoring. In a moment, your visitor will be seeing the price of your online course, so you want to begin talking about the value of your course in this section so that when they finally see the price, they feel that it is reasonable.
Basic
Simple, fast and effective flexible move
$
99.99
/mo
Popular
premium
Simple, fast and effective flexible move
$
129.99
/mo
faq
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Faq
What are common questions about your course?
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions.
What are common questions about your course?
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions.
Frequently asked questions
What are common questions about your course?
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions.
What are common questions about your course?
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions.
Frequently asked questions
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Frequently asked questions
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.