This is Your Main Headline... Use This to Grab Your Visitor's Attention (Make Them Want to Read On)
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Use this Subheading for the Most Important Differentiation of Your Product
In this above-the-fold content, the goal is to give your visitors a clear reason to stay and read on. Communicate not only what your product does, but also why it's a better solution than any alternative.
"Use a statement, promise or testimonial to emphasize an important point about your product."
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When selling a product, telling your visitors who the product is for and who it's NOT for is a very powerful way to get the right people's attention. That's what this section is for.
Don't Fear the Feature List! Deliver a Wow-Factor With the List in this Section!
A visual element for each feature, some text to explain the benefits plus the sheer number of features make this an effective selling point:
Name of the Feature
In this paragraph, explain the feature in terms of how it makes your product more useful for your customer.
Software
In this paragraph, explain the feature in terms of how it makes your product more useful for your customer.
Information/Services
If you aren't selling software, a section like this becomes about benefits more than features.
Chapters/Sections
In this paragraph, explain the feature in terms of how it makes your product more useful for your customer.
Services
In this paragraph, explain the feature in terms of how it makes your product more useful for your customer.
Tech Talk
If you aren't selling software, a section like this becomes about benefits more than features.
Empty Benefits
In this paragraph, explain the feature in terms of how it makes your product more useful for your customer.
More Information
In this paragraph, explain the feature in terms of how it makes your product more useful for your customer.
All vs Best
If you aren't selling software, a section like this becomes about benefits more than features.
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In this above-the-fold content, the goal is to give your visitors a clear reason to stay and read on. Communicate not only what your product does, but also why it's a better solution than any alternative.
A Text Section with a Subheading
This is the most repeatable section on the page. You can use text sections like this repeatedly, to explain details about your product, elaborate on the major benefits you offer and much more.
Beware the wall of text. We've used many visual elements and a lot of visual variety on this page. This is meant to keep readers engaged. Make sure that you don't hit them with a wall of text in your text sections. Lots of text isn't a bad thing, but break it up with short paragraphs, highlighted text and occasional images.
Address your visitor's objections. A text section like this is ideal for addressing objections. Whenever you get pre-purchase questions especially pay attention to anything that's keeping your prospects from making a purchase. What makes them hesitate? What are they unsure about? These are points you can address here, on your sales page.
Add Testimonials for Social Proof
"Testimonials are a great way to add some social proof to your sales page and they usually increase conversions (although it's still something you should test)."
John Doe, ACME Inc.
Add Testimonials for Social Proof
"Testimonials are a great way to add some social proof to your sales page and they usually increase conversions (although it's still something you should test)."
Jane Doe, Company
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This is the "What You Get" Section
This is another call to action section, with a few conversion boosting elements.Add a heading and a large image of your product. In the text section above the product, describe exactly what your customer gets after making the purchase. The clearer your visitor is about what they will get, the less friction there is before the purchase.
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Add your guarantee statement or money back guarantee here. Describe what your guarantee entails as well as a reason why you're offering it. It's also worth testing different guarantees against each other, although offering a standard money-back guarantee is a fairly safe bet.
Add Testimonials for Social Proof
"Testimonials are a great way to add some social proof to your sales page and they usually increase conversions (although it's still something you should test)."
John Doe, ACME Inc.
Add Testimonials for Social Proof
"Testimonials are a great way to add some social proof to your sales page and they usually increase conversions (although it's still something you should test)."
Jane Doe, Company
FAQ
Here are answers to some frequently asked questions:
Why Add This FAQ Section?
Browse for the Information You Need
Boring Technical Stuff Goes Here
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A subheading, an image and a strong call to action: this section is all about getting your visitor to click the button and start the purchase process.
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